BYBI is a sustainable skincare brand, who are taking over the vegan skincare space with their cruelty-free, kind-to-the-planet formulas and ethos. During my time with BYBI, I worked across all digital aspects of the business including email marketing, e-commerce and social media.
I worked on the overall email marketing strategy for the business, created and sent email campaigns - along with the day to day management of the CRM platform (Klaviyo).
In Q3-Q4 2021 launched 9 email flows (e.g welcome series, winback, abandoned checkout) across both the UK & US, which drove a huge +1,125.5% increase in revenue in 2H of 2021.
I also played a pivotal role in helping launch the World’s First Carbon Negative Skincare product, Glowcurrant Booster.
In 2022 I also helped drive the business forward with a TikTok content strategy.
BYBI Beauty
Digital Consultant
Roccabox is a beauty subscription box, in the contracted position of 'Head of Brand & Content', I worked on all creative and digital aspects of the brand, driving it forward to become the preferred beauty box option amongst long standing competitors.
Roccabox saw huge digital growth in 2020 (vs 2019) whilst I was driving the brand forward.
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515% increase in monthly revenue
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242% increase in new monthly subscriptions
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406% increase in website traffic
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94% increase in Instagram followers
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259% increase in newsletter subscribers
Notable successes include sell out Limited Edition boxes with Get The Gloss and The Capsule.
I also have experience in hosting / collaborating in social media video content with brands. Watch me on Instagram live with Natalie Anderson, Founder of The Capsule.
Roccabox
Head of Content
Founded by hair extension expert Chi, CVH developed a range of professional hair extensions with sustainability and ethics in mind. They also offer professional extension training courses.
During my time with the brand, I designed all of their brand collaterals including:
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Trade Show Brand Book (click to view)
I also worked on building out email welcome flows for the brand and worked closely with influencers on securing paid content partnerships for brand awareness.
Digital & Design Consultant
Curly Vision Hair